AscendMakers is a B2B SaaS company automating omnichannel ad spend for retailers. In 2024, having validated their MVP, they faced the challenge of scaling, which meant a full technical team from scratch. With one complication: their only tech lead was leaving in 25 days, which made the deadline very tight indeed.
Given the circumstances we went in deep: meetings with the tech lead and the COO, roles redefined, and an attraction campaign that was clear and honest about the situation.
Once priorities were set we started with frontend, on a stack of React and Next.js, and then moved to backend with Python, SQLAlchemy, ClickHouse and AWS.
In the middle of the Spanish summer, with half the sector on holiday, AscendMakers made six hires. One of them now leads the team.
The key was not only finding them: it was understanding the company quickly, carrying its vision to candidates, and keeping the pace up while most of the market had its phone in flight mode.